Background
As Senior Product Designer in ZOE’s I worked on ongoing enhancements to their customer facing website, delivering end-to-end design support across research, strategy, and execution. This included conducting user research to uncover insights and validate decisions, analysing user data and behavioural metrics, and running A/B tests to refine solutions.
Responsibilities
My role involved working closely with ZOE’s in-house Creative Studio (brand and marketing team) to ensure consistent application of the brand, crafted high-quality visual designs, optimised across key touch-points such as landing pages, product detail pages, checkout flows, onboarding and upsell experiences.
As the Product Design lead in the e-commerce team i worked closely with the Product Owner and engineering teams to ensure a pixel-perfect implementation of designs across multiple platforms. I worked extensively with their existing design system to maintain consistency, scalability, and accessibility.
