Andy Allen
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F1 Arcade
F1 Arcade Site 101
F1 Arcade Site 101
F1 Arcade Site 101
F1 Arcade Site 102
F1 Arcade Site 101

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https://www.andyallen.co/wp-content/uploads/2023/01/f1-site.mp4
F1 Arcade Telemetry Data
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F1 Arcade

F1® Arcade is a thrilling new F1® simulator experience in London’s St Pauls. As Lead Product Designer with their partner company Kindred Concepts I was responsible for creating all digital marketing material for the new website, booking platform and also produced Game UI elements, such as leaderboards and in-game notifications for the simulator experience. All of these were then compiled into a Figma based Design system.

Client

F1 Arcade / Kindred Concepts

Discipline

Concept creation / UX Design / UI Design /
Design Systems / Motion Graphics

  • UI Motion Reel
  • Work
  • numan
© 2025 Andy Allen, Freelance UX / UI Designer Leeds, UK. All rights reserved

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