Live Your Legacy
The first element to ‘#liveyourlegacy’ is a content series that explores and establishes the core values that make the All Blacks the best sports team in the world, and that also underpin the AIG Life brand and its products and services.
Through a series of films and editorial features, the campaign unpacks these core values and principles via the players’ own inspirational stories and the histories of the AIG- sponsored New Zealand rugby teams. Captured on location, touching on current talking points such as gender and mental health in sport, these features and films will blend high production value with great storytelling, providing key assets not only for the microsite and app, but for use across all AIG Life’s channels and platforms.
All Blacks Challenge
The second element to ‘#liveyourlegacy’ is active and actionable. Working in tandem with the stories, it allows people to take the inspiration and incorporate the principles in their own lives in a various practical ways during the run-up to the World Cup. Offering a direct connection to the knowledge and techniques used by both the All Blacks players and their training team, it is a series of insider programmes and challenges for mind and body.